Naperonuttu

Kids should be kids, which is why Finnish textiles company Naperonuttu designs all things colourful, quirky and comfortable. They aim to make children happy, but the joy spreads to the whole family through a selection of matching apparel for adults. Naperonuttu, best known for playful children’s wear and retro-styled fabrics printed with bold colours and big patterns, was founded in 2009 by nursery teacher Marja Yrjönmäki and her husband Sami Yrjönmäki. “So often toddlers are seen on the playground in jeans and uncomfortable clothing. We strive to make clothes that are childlike, pleasing and comfortable for children to play in,” Marja Yrjönmäki explains.