Bubs Godis

Swedes love their pick ’n’ mix, as proved by having one of the highest candy consumptions in the world and an increase in sales year after year. The four Lindström family members – Bernt, Ulrik, Birgitta and Stefan (BUBS) – have turned their business into a strong competitor to the big producers, with a bagful of knowledge and a commitment to innovative products. Sure enough, the company is behind one of Sweden’s bestselling sweets. The two-flavoured Raspberry Liquorice Skull (Hallonlakritsskalle) has become an icon on social media with around 340,000 followers on Facebook