HynE Beauty: From medical discovery to praised anti-ageing cream

By Malin Norman | Photos: HynE Beauty

HynE Beauty is a premium skincare brand offering unisex products made with fermented hyaluronic acid, manufactured in Sweden. Its rich anti-ageing cream and facial serum are pure magic for your skin.

Behind Swedish skincare brand HynE Beauty is a passionate entrepreneur collective based on the island of Gotland. It all started when Susanne Liljenberg, who is also one of the founders of interior design brand Granit, met a researcher from a pharmaceutical company. The experienced researcher had developed a face cream with hyaluronic acid, which showed an anti-ageing effect thanks to the moisturising and smoothing qualities of the substance.

“It was a real eye-opener. I wanted to test the cream and see for myself,” says Liljenberg, who shared the experience with her colleagues in the entrepreneur collective. Together, they requested to bring the product to the world under their own skincare brand, and so HynE Beauty was born. “We all loved the cream, and the response from customers and media has been fantastic!”

HynE Beauty: From medical discovery to praised anti-ageing cream

Moisture boost for the skin

In its pure form, hyaluronic acid has a special ability to bind moisture, approximately 1,000 times its volume, which makes it extremely moisturising, according to HynE Beauty’s founders. Since hyaluronic acid is found naturally in the body – for example, in joints, eyes and in the skin – the biocompatibility is high. In fact, hyaluronic acid is often used for cataract surgery and in osteoarthritis treatments, and the same components that heal the body also help the skin keep its moisture and vitality.

Most of us want to try a smaller sample before we go all in with a new product. You can order a 5ml sample of HynE 24 Hour for only 95 Swedish Krona. Click here to go to HynE Beauty’s website for more info.

HynE 24 Hour is a fantastic 3-in-1 moisturising anti-ageing product – a day cream, night cream and eye cream. Containing Swedish hyaluronic acid, it works together with the skin’s own molecules. HynE 24 Hour is convenient also when travelling, as you don’t need to carry with you separate creams for day, night and eyes. Another amazing product is HynE Raw, a sterile facial serum that works like a seven-day moisture boost.

Hyaluronic acid contributes to smoothening the skin and reducing fine lines and wrinkles, making the skin more elastic. “The skin loses hyaluronic acid and water as it ages, which leads to more wrinkles and a shrunken skin,” says Liljenberg. “Because of its unique water-absorbing quality, hyaluronic acid is the ideal moisturiser. It works wonders!”