Kouvola Licorice: Luxury liquorice: a legacy of artisanship taking over the globe

From its origins in the heart of Europe to its evolution into the pinnacle of confectionery excellence, Kouvola Licorice stands as a testament to the artistry and innovation that define its legacy as the world’s finest liquorice.

Kouvola Licorice has been serving luxurious treats since 1906 when its home was still in Vyborg, where luxury commodities such as delicious lemonades and mineral waters were created for the grand festivities of the local bourgeoisie. But then Vyborg found itself amidst the tumultuous events of two World Wars, and the liquorice company was established in Kouvola, where the factory has been producing sweets since 1945.

Owner Timo Nisula.

Sharing liquorice excellence with the world

Kouvola Licorice prides itself on providing exquisite and unique taste experiences. Its skill of liquorice mastery has been passed down through generations. Since the beginning, the liquorice has been produced by hand, using traditional methods and according to a traditional recipe.

In a bid to share the liquorice goodness with the rest of the world, Kouvola Licorice has begun collaborating with some of the best brands in the world, and the products are sold by premium stockists across the world. The company wants people to savour and enjoy liquorice as a connoisseur item; the luxury packaging elevates the product to new heights, and it is competing on the market with other luxury brands.

Many exciting ventures are in the pipeline, including a collaboration with the Moomin brand. Kouvola Licorice even featured at Paris Fashion Week 2023, where it collaborated with renowned fashion designer Paola Suhonen and merged the world of confectionery with haute couture. Suhonen’s runway show included ‘liquorice couture’, where models wore striking liquorice-inspired designs. After the show, guests were treated to a liquorice-themed lounge, where they could savour various liquorice flavours. “We were thrilled to have brought a taste of Kouvola Licorice to one of the most prestigious fashion events in the world. We were able to showcase the versatility of liquorice, not only as a much-loved treat, but also as a source of inspiration for creativity and design,” owner Timo Nisula explains.

Everyone has the right to good liquorice

Another key secret behind Kouvola Licorice’s success is the freshness of its products. “It’s crucial that our product stays fresh – and that our clients get to experience the amazing fresh taste of our liquorice in its original form,” says Nisula. “Our liquorice is the best in the world and our luxury product should get the recognition it deserves.”

Nisula believes the global liquorice market is underdeveloped and there is great potential for growth. All it takes is introducing more people to the wonders of good quality liquorice – and they’ll be sold. “For a long time, we have been concerned that people do not have access to good quality liquorice. As the owner of the best liquorice factory in the world, I have been appalled that some of the stuff that’s for sale out there is even called liquorice. Everyone has the right to eat good quality liquorice, so we want to ensure everyone has the opportunity to taste Kouvola Licorice,” Nisula says, half-joking.

The company’s green credentials are also impeccable and it prides itself on being as environmentally sustainable as possible. Instead of offsetting the carbon footprint by planting trees halfway across the world, Kouvola Licorice is investing in regenerating forests on its home turf in Finland.

“From a small country like Finland, one can only go global with an exceptional product – which is exactly what our liquorice is,” says Nisula. “The fact that it’s made traditionally, by hand, with the finest ingredients over time, is what makes Kouvola Licorice truly unique,” the owner concludes.

Web: www.bestlicoriceoftheworld.com
www.kouvolanlakritsi.fi
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