Saunum: Saunas rooted in Estonian heritage and tradition

By Heidi Kokborg | Photos: Saunum

Saunum can transform your home into a private spa, making your sauna an integral part of your wellness routine. Its mission is to inspire people to discover the benefits of saunas and make this ancient wellness practice accessible and enjoyable for everyone.

Saunas offer a myriad of physical and mental health benefits, ranging from improving cardiovascular health and promoting detoxification to relaxing the muscles and calming the mind. Saunum is on a mission to inspire more people to experience the benefits of this ancient Estonian practice. The company is rooted in the rich Estonian sauna heritage and designed and manufactured in Estonia, ensuring high quality.

“Our company stands out due to the unique patented air-blending solution, which creates a gentler, more balanced climate within the sauna. Additionally, our novel patented technology infuses the steam room air with beneficial salt ions,” says Allan Selirand, CEO.

Saunum was founded in 2014 by Andrus Vare. Although not particularly fond of saunas growing up, inheriting his grandfather’s century-old smoke sauna made him appreciate the old wellness practice. Today, Saunum offers a five-in-one solution: a classic Nordic sauna, a humid steam-rich sauna, a mild, relaxing sauna, a sauna enriched with salt ions, and an aroma sauna – all in one Saunum heater.

Saunum: Saunas rooted in Estonian heritage and tradition

A private home spa experience

Saunum has a patented air-blending technology, which ensures an even, comfortable temperature throughout the sauna, making it more accessible and enjoyable for everyone, including those who may not tolerate traditional saunas well.

“This system eliminates the common problem of uneven temperatures in traditional saunas, where the ceiling is very hot, and the bottom layer is very cold,” says Selirand. “Saunum’s air-blending system creates an even temperature throughout the sauna room, eliminating the problem of cold feet and providing a healthier environment for the heart and body. The Saunum sauna invigorates with steam, making it easier to breathe and eliminating post-sauna fatigue.”

Saunum’s latest innovation, the Saunum Spa Session heater, has won the Golden Wave 2024 award for the most innovative technology and has a patented air-blending system that ensures exceptional steam. “The Saunum Spa Session offers a luxurious sauna experience. It’s not just a sauna; it’s a sanctuary of comfort, mellowness, and well-being. With the Saunum Spa Session heater, you can enjoy five different types of sauna,” says Selirand and adds; “Safety and continuous improvement are key areas of development for Saunum. By monitoring vital signs and environmental parameters, our saunas ensure users never overheat or run out of oxygen.”

Saunum: Saunas rooted in Estonian heritage and tradition