Safe4: Revolutionizing home security and care solutions

Whether you are living alone, having a family, or caring for ageing loved ones, security and peace of mind is priceless. Safe4, a company born out of a desire to provide more accessible, flexible safety solutions, is on a mission to change how we protect our homes and care for those who matter most.

It is often said that home is where the heart is; a place where you can be yourself, where comfort takes root, and where silence is peaceful rather than empty. In many ways, home is the safe refuge from the outside world, so it is only natural that we want to keep this space and the people inhabiting it safe and secure.

Founded in 2013, Norwegian company Safe4 is at the forefront of this movement, redefining how people think about safety and security in their homes. “With a passion for technology and digitalization, I wanted to build a company that combines innovation with practical solutions to make modern safety accessible to everyone,” says Bjørge Kraft, founder of Safe4. “Here at Safe4, we believe it should be as natural to secure your home against fires, water leaks, or burglaries as it is to have broadband or insurance.”

With Safe4’s continuously developing technology and cutting-edge, IoT-based safety and care solutions, keeping your home and business safe has never been easier.

Bjørge Kraft, founder of Safe4.

Easy and accessible safety solutions

Safe4 was born out of a management buy-out from G4S Norway, one of the world’s largest security providers. Seeing room for improvement in a market that still relied heavily on outdated, closed systems, Kraft and his team set out to offer something different.

“Even today, only 20% of Norwegian homes are covered by safety solutions, and too many companies still bind customers with restrictive contracts and high prices,” says the founder. “Our goal is to offer security and peace of mind through open technology and flexible business models.”

The home safety market was once dominated by large players whose solutions were expensive and often also very similar. When the company entered the market, Safe4 challenged the status quo and shook up the industry by introducing a customer-first approach. “We wanted to make a difference,” Kraft explains. “We’ve simplified the user interface, made installation easier, and digitized manual processes – enabling self-installation and lowering prices for end customers.”

Through partnerships with companies such as Länsförsäkringar, Homely, Nimly, and Tryg, Safe4 has delivered safety solutions more efficiently and affordably. Tens of thousands of installations already provide peace of mind to households and businesses, and the team is excited to expand the impact further. “Our solutions allow customers to choose and adapt services as their needs evolve, without being tied down by a single provider or system,” says Kraft.

Safe4 caters to various industries, ranging from security and insurance to healthcare and real estate. For families looking to safeguard their homes or businesses aiming to enhance their security infrastructure, Safe4’s certified technology is designed to be flexible and scalable. The company will remain committed to innovation and accessibility, pushing boundaries and keeping up with technological advancements.

Making security available to everyone

People are living for longer and in Norway, the government encourages its citizens to live independently for as long as they can. Wanting to help the elderly and people living alone while remaining safe and independent, Safe4 is extending its welfare technology. Through the Confi.care platform, it aims to address the needs of individuals, families, and the public sector.

By integrating care and safety alarms, Safe4 can provide peace of mind for both users and their loved ones, offering support whenever it’s needed. “Our technology is designed to support users in their daily lives without being intrusive,” says Kraft.

Furthermore, by focusing on making the delivery of home-based care services more efficient for municipalities and healthcare providers, the company supports both independent and assisted living. The solutions provide real-time insights and digital support, enabling health personnel to allocate resources more effectively and deliver targeted care to residents.

“You can’t compromise on safety. We are committed to maintaining and continuously improving our customers’ trust through strict quality control and collaborations with our partners,” the founder adds. “Our goal is to make technology more user-friendly, more affordable, and accessible to a wider range of people.”

www.safe4.com | www.safe4.care
Facebook: Safe4 Security Group AS
Instagram: @safe4securitygroup