Inari: Infusing bustling lifestyles with a touch of Finnish calm

Inari came to fruition because of the stress skin goes under during frequent travel and long office days. Jani Kiilunen and James Barlow wanted skincare products that would nourish and protect, for their hectic lifestyles. They turned to Jani’s home country of Finland for inspiration and created Inari.

“It was during a trip to Finland last year that we saw how Finnish self-care rituals impact skin and wellbeing,” reflects Jani. “Despite some busy days, we returned to London rejuvenated after a programme of saunas, cold plunges and ice swims. We knew that the feeling of Finnish wellness was what we wanted in a bottle.”

Inari’s mission is to bring the tranquillity of Finnish nature into the everyday lives of customers. Its premium hand soaps, lotions and body oils are crafted using the finest natural ingredients. “We aim to nourish skin and offer a moment of Nordic calm in daily routines,” says Jani.

The company’s name, Inari, comes from a region of northern Finland known for its peaceful wilderness. Inari’s creators believe that this natural setting inspires relaxation and mental well-being. “The restorative aspects of nature is what we aim to embody in all our products,” says Jani.

All of Inari’s products are organic and vegan. The skincare line has earned an Ecocert certification, guaranteeing that a minimum 98 per cent of ingredients are natural or organic. Additionally, production methods are designed to reduce environmental impact and focus on sustainability. Inari’s packaging is made from recycled materials, ensuring they can be repurposed and reused.

Some of Inari’s most popular products are the Vanilla & Nordic Spruce hand wash and the caffeine facial gel that makes you feel as if just stepped out of an invigorating cold-water swim. “It’s a real wake-up call for those 4:30am starts when you have a flight to catch,” says James. “My personal favourite is our Cedar & Saltgrass body wash, which has a natural, coastal scent.”

Inari sells its products throughout Europe, in the US and the UK. They complement both homes and luxury hospitality, such as high-end hotels, restaurants, and wellness retreats. “Our design philosophy is rooted in contemporary Nordic minimalism. For instance, every element of our hand wash is thoughtfully crafted to enrich any space without being overpowering,” says Jani.

Finnish wellness is more than just physical practises. There is the concept of sisu – a Finnish term that embodies resilience, determination, and courage. For Inari, Jani considers this concept to be fundamental. “Whether in life or during a cold water swim, sisu is about coming out stronger on the other side.”

Web: www.thefinnishsoapcompany.com
Instagram: @thefinnishsoapcompany