Saaren Taika: Nature’s finest remedies: skincare and cleaning products with a conscience

Saaren Taika, a Finnish brand, is revolutionising skincare and cleaning with eco-friendly products that respect both people and the planet. Inspired by founder Johanna Amnelin’s battle with eczema, Saaren Taika’s sustainable offerings focus on improving skin health while promoting environmental responsibility.

Saaren Taika began with a personal mission to address founder Johanna Amnelin’s persistent skin issues. “I’ve struggled with atopic eczema since childhood and was often bullied because of my skin rashes. From kindergarten, I remember applying strong cortisone creams to my elbows, knees, and neck, but they barely helped,” she shares.

In 2017, after years of unsuccessful treatments, Amnelin decided to take matters into her own hands and created a product to soothe her skin. This led to the birth of Saaren Taika’s first skincare creation: the chamomile shea butter, soon followed by the tea tree soap. These two products marked the beginning of a natural skincare line designed to address stubborn skin problems without harmful chemicals.

Eco-friendly and nutrient-rich products

Since then, Saaren Taika has become a household name in Finland, known for its natural, eco-friendly approach to personal care and cleaning. “Our products are based on natural and unprocessed raw materials because we want to preserve as many natural nutrients as possible,” Amnelin explains. “These nutrients are essential for skin regeneration and healing. The more natural the ingredient, the better your skin can absorb and utilise its benefits.”

The brand takes pride in creating high-quality products that align with sustainable values. Saaren Taika – meaning island’s magic– draws its inspiration from Finland’s pristine archipelago, symbolising the untouched beauty of nature that the company aims to protect.

While researching ingredients, Amnelin discovered the powerful benefits of shea butter and tea tree oil. “I started experimenting with different raw materials to develop a balm for the severely irritated and broken skin on my hands, something that would soothe the itching without stinging,” she recalls. “After several trials, I perfected the chamomile shea balm, which finally gave me relief.”

The success of this balm encouraged Amnelin to launch her first test products in 2017. “Thanks to the high-quality raw materials and the effectiveness of our formulas, many customers have shared stories of how their long-standing skin problems improved after using our products,” she says.

Through Amnelin’s personal experience, she realised that the treatment for atopic skin is effective moisturising, which will help protect from inflammation and infection. In addition, she found that one of the best things to do was to wash the skin regularly – but only with soap suitable for dry, sensitive skin.

“Saaren Taika salt soaps and liquid tea tree soap containing aloe vera are perfect for this. The key is to opt for products that are as natural as possible, and ones that do not contain commonly known skin irritants, such as strong chemical preservatives, sulphates or strong perfumes,” she explains.

Reducing chemical load of laundry products

Saaren Taika doesn’t limit its expertise to skincare. The brand is also a pioneer in developing Finland’s first artificial chemical-free laundry vinegar. “Our detergents are unique in that they aren’t pre-diluted with water,” Amnelin explains. The hand-made detergents, crafted from natural ingredients, not only benefit sensitive skin but also reduce the environmental impact by avoiding unnecessary chemicals.

One of Saaren Taika’s best-selling products is its biodegradable laundry vinegar, a natural alternative to conventional fabric softeners. “Our laundry vinegar gently softens fabrics, refreshes them, and helps extend the life of clothes – all while being environmentally friendly,” Amnelin shares. The vinegar can also be diluted and used as a multi-purpose cleaning spray or ironing spray, adding further versatility.

“We are conscious of the chemical load in everyday products, especially for people with sensitive skin or allergies,” Amnelin emphasises. “That’s why our laundry detergents are also suitable for people who are sensitive to fragrances.”

Saaren Taika doesn’t aim to compete on price but rather on quality and effectiveness. The brand focuses on offering products that help those who have not found relief through mainstream options. The products are available across retailers in Finland and in the brand’s online store, which ships worldwide.

At the core of Saaren Taika’s philosophy is a commitment to simplicity, sustainability, and effectiveness. Each ingredient is carefully selected to ensure it comes from nature, ensuring that Saaren Taika products not only work but also contribute to a healthier environment. This nature-driven approach is reflected in the entire range, promising well-being for people and the planet.

Web: www.saarentaika.com
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Instagram: @saarentaika
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