Shepherd: a beloved year-round lifestyle brand

By Malin Norman | Photos: Shepherd of Sweden

With its long history of making classic slippers, Shepherd of Sweden maintains a focus on offering genuine, handcrafted products for all seasons, made with nature’s most versatile materials, sheepskin and wool. Look no further for the perfect gift for Christmas, or a nice treat for yourself.

Founded in 1982, Shepherd of Sweden is best known for its classic, comfy sheepskin slippers, perfect for everyday use and for snuggling up on the sofa. The brand is also sought-after for its stylish accessories such as hats, bags and gloves, as well as the home collection with cosy rugs, cushions, pillows and blankets.

If you need a personal and bound-to-be-appreciated gift for Christmas, Father’s Day or Mother’s Day, someone’s graduation or birthday, or perhaps as a treat for yourself, a gift from this range is guaranteed to bring joy.

The brand is something of a cult name nowadays, with customers asking specifically for certain designs. “We are proud to be able to offer a premium product that is cherished by customers, whether they receive it as a gift or buy it for themselves,” says Linda Broman, CEO. “Lots of people say that once you have tried Shepherd, you can’t go back.”

Slipper Annie/Anton

Silver, fluffy and the classics

In the past, the products have been more associated with autumn and winter, however, the brand has seen a boom in its ‘hybrid designs’, stylish sandals and shoes that can be worn indoors and outdoors – great for heading to the gym or lounging around in the garden.

The design is inspired by Scandinavian nature and history – and simplicity and function are key. The combination of craftsmanship and pure Scandinavian design makes for beautiful, timeless, and genuine products, which more and more people seem to appreciate these days.

Bestsellers include the classic sheepskin slippers in the slip-in design, Hugo and Jessica, as well as the ankle-high slippers with a covered heel, Anton and Annie. In addition to its range of timeless designs, Shepherd of Sweden also has playful designs such as the silver collection and the big trend at the moment, fluffy, as seen in the new shopper bags, clutches, and sheepskin hats.

Slipper Selina

Slow fashion with natural materials

The company works with real sheepskin and wool due to the exceptional quality and comfort – superior to other materials on the market, and a perfect match for bare feet. Wool fibres are naturally breathable and can absorb moisture, without feeling wet. Instead, the moisture passes through, carrying away bad odours.

But there is more to these natural materials; wool is hypoallergenic and sheepskin is naturally antibacterial. Also, wool adjusts to the temperature of your feet. “It keeps you warm when it’s cold, and it cools you down when it’s hot,” says the CEO. “And as wool fibres are naturally breathable, and have antibacterial properties, many of our products are perfect all year round, indoors or outdoors, whilst keeping you comfortable and stylish.” No wonder that they are known as nature’s most versatile materials.

The natural materials are also long-lasting, which is crucial for sustainability. “This certainly isn’t fast fashion. Our products are almost too good, they last for a long time,” smiles Broman. “At Shepherd of Sweden, we believe that slow fashion is something to be proud of.”

Boots Taylor

Handcrafted products for quality

Shepherd of Sweden’s head office and warehouse are based in Svenljunga, in the southern part of Sweden. The company has long-term relations with all suppliers and is proud of having all production located in Europe. This guarantees that the company´s carbon footprint in terms of transport are minimised.

Continuous testing by independent institutes, including following a code of animal treatment at all stages of the process. are also important control functions for the company. “For more than 40 years, we have worked closely with our main partners to produce handcrafted products that continuously meet or exceed our customers’ expectations for quality, comfort and function,” adds Broman.

The brand continues to expand in existing and new markets in Europe and beyond. E-commerce is substantial and the online store ships worldwide, and Germany, France, the UK, the US and Scandinavia also have dedicated local brand sites.