Explore Luleå: Fulfil your winter Lapland dream

For a healthy dose of natural beauty, relaxation and snow-filled adventure, steer your way to Luleå on Sweden’s north-east coast. In and around this beautiful city, deep forest landscapes marry up with a stunning archipelago – creating the perfect base for an unforgettable winter getaway.

Built on a passion for the city and its proximity to the great outdoors, Explore Luleå offers a wide range of activities paired with exceptional accommodation. “We recently opened our Ice and Light Village, which is a group of luxury-style igloos located in a forest clearing,” says founder and CEO Pontus Frank. “The igloos have all the amenities you need and are a short walk from our main activity centre and restaurant, which serves high-quality, local food like smoked reindeer and fish. But the best part is the igloos’ clear walls. If you’re lucky, you can spot the Northern Lights while wrapped up in a blanket inside the igloo. It’s a bucket-list experience, for sure.”

Photo: STARK fotografi & design

Aside from a one-of-a-kind place to stay, Explore Luleå’s roster of thrilling things to do is worth a shout-out. Think snowmobiling, ice fishing and snowshoe hiking. You can even go aurora hunting or drive a classic Swedish kick sled. “Many guests book an Arctic dining experience where they enjoy a three-course dinner inside a tipi tent, sitting on reindeer skins with a crackling fire in the middle,” explains Frank. “We also have a diverse animal ecosystem in this region, which is an attraction in itself. This includes plenty of moose, not to mention majestic white-tailed eagles.”

Photo: Explore Luleå

Then, there is the spa where visitors can socialise in the hot tub and sauna or take a dip in the ice tub. “Whatever you’re craving, we recommend that you book a package deal which includes accommodation (minimum two nights), food and activities,” adds Frank.

Larger groups, including conference guests, are equally welcome. And although groups are better off staying in central Luleå, a mere 30 minutes’ drive away, they are warmly invited by Explore Luleå to enjoy its superb offering, and to make memories that will last a lifetime.

Photo: Zone Photography

Web: www.explorelulea.com
Instagram: @explore_lulea

Explore Luleå’s activity centre and igloos are located 20 minutes’ drive from Luleå airport, which has regular flights from Stockholm Arlanda.