PELL: Organic, plant-based wellness from Estonia

By Malin Norman | Photos: Anastasia Kralle

For Estonian wellness brand PĒLL, simplicity and science go hand in hand. Offering plant-based formulations that support mental and physical well-being, the company is tackling common health issues like anxiety, inflammation and joint pain, while also exploring new frontiers in chronic and autoimmune disease care.

PĒLL’s roots run deep. Back in 2005, members of the team helped reintroduce hemp farming to Estonia. Since then, the country has grown into a European leader in hemp cultivation. “When we started, hardly anyone knew about hemp’s potential,” explains co-founder Ago Siiner. “Now it’s recognised as one of the most versatile and beneficial plants out there – not just for the environment, but for human health too.”

Founded in 2021, PĒLL is now at the forefront of plant-based wellness, combining sustainability with cutting-edge research to deliver simple, effective solutions.

The power of hemp

Hemp is not just at the heart of PĒLL’s products, it is also the backbone of its philosophy. The company’s cornerstone ingredient is its own cold-pressed, extra virgin hemp seed oil, made entirely in-house from certified organic hemp grown in Estonia. This is not just any oil; it is packed with omega-3, -6, and -9, vitamin E, and other nutrients, but its real magic lies in how it supports the body’s endocannabinoid system (ECS).

“The ECS is essential for maintaining balance in the body. It regulates things like mood, pain, and inflammation,” says Siiner. “Our hemp seed oil provides the building blocks that ECS needs to produce two crucial cannabinoids; anandamide, which is often called the ‘bliss molecule,’ and 2- AG, which plays a key role in keeping inflammation and immune responses in check.”

By creating the oil in-house, PĒLL can ensure the highest quality while keeping its products affordable. “We oversee every step – from the fields to the finished product – so we know exactly what we’re offering to our customers.”

PELL: Organic, plant-based wellness from Estonia

Tackling chronic and autoimmune conditions

While PĒLL’s oils are widely used for daily wellness, the company is also taking major strides in addressing chronic and autoimmune diseases. One of its most exciting innovations is the Rheumatix salve, designed specifically for people with rheumatoid arthritis.

This salve uses a unique delivery system to get active plant-based molecules straight to the affected joints, where they can help reduce inflammation and pain. The results speak for themselves; in a survey of 34 rheumatoid arthritis patients – conducted with the Estonian Rheumatoid Arthritis Union – participants who had been reliant on daily painkillers for years reported a 57 per cent reduction in pain and a 39 per cent improvement in joint mobility. Remarkably, many found that they did not even need to use the salve every day to experience lasting relief.

“Our Rheumatix salve works with the ECS to help regulate immune responses and inflammation,” Siiner explains. “It’s all about supporting the body’s natural systems, rather than just masking the symptoms.”

PĒLL is not stopping there. The company is gearing up for a clinical trial with the University of Tartu to explore how its plant-based formulations can help modulate Parkinson’s disease. “This is an area we’re really passionate about,” says Siiner. “We’re confident that plant-based molecules have enormous potential in helping people with neurodegenerative conditions.”

Wellness without compromise

At the core of PĒLL’s mission, is the belief that wellness should be simple, natural, and accessible to everyone. “Whatever you put in or on your body should be as unprocessed as possible, and you should know exactly where it comes from,” says Siiner.

This ethos is reflected in PĒLL’s range of oils and formulations, which addresses everything from gut health and sleep issues to mood swings and anxiety. The products are designed to be straightforward yet specific, with personalised dosing options to suit individual needs.

Leading the way in plant-based health
From its organic hemp fields in Estonia to its forward-thinking research partnerships, PĒLL is setting the standard for plant-based wellness. From its simple CBD and CBG oils to its innovative Rheumatix salve, the company is proving that science and nature are better together.

“Our focus is on providing real solutions that improve people’s quality of life,” adds Siiner. “And we’re just getting started.”

Discover more about PĒLL and its products at pell.bio.

PELL: Organic, plant-based wellness from Estonia