VIP Dogwear – for fashionable and comfortable canines

Well-dressed dogs abound in the Nordic countries. With icy winters and frozen streets, dog owners prioritise warm and sturdy outdoor wear for their canine pets. Many turn to Norwegian specialists VIP Dogwear to find the latest in doggie fashion that is stylish and ergonomic, and ensures comfortable and enjoyable walks for all.

“VIP Dogwear was born 12 years ago out of a lifelong interest in animal welfare and caring for hunting and working dogs,” says Max Bern Hansen, the founder of VIP Dogwear. “Many of us at the company grew up with hunting dogs and have worked professionally in the Norwegian Armed Forces Dog Service. Others have worked as handlers for Norwegian rescue dogs. We believe our collective experience is one of our greatest strengths.”

Left: Happy and healthy dogs enjoying walking with VIP Dogwear leashes. Photo: Hege Krogh. Right: A happy pet and owner. Photo: Ida Aune Ødegaard

VIP Dogwear develops innovative, high-quality products that can be used for all kinds of dogs, from those working or active in sports to those who just enjoy a relaxing walk with their humans. The company is the world’s leading provider of dog harnesses and paw socks. In Scandinavia, they also sell their own brand of dog food and chew products through another section of the company, VIP Dogfood. “We deliver products to customers all over the world,” says Kristian Mathisen, the CEO of VIP Dogwear. “Our goal is to continue strong growth both nationally and internationally, reaching dog owners globally with our innovative products. We want VIP Dogwear to lead innovation in the industry.”

Trekking in the snow. Photo: Ida-Helene Sivertsen

Through VIP Dogwear’s online shop, customers can effortlessly purchase a whole variety of doggie goodies, from nutritious salmon oil to convenient backpacks. But products are also sold at retailers all over Europe and North America. ”We want our customers to enjoy time with their dogs, whether if it’s out for a walk in their neighbourhood or hiking in the mountains and woods, knowing their pets will be comfortable and protected,” Mathisen says. “Fresh air with a four-legged friend brings an extra special energy and joy for everyone.”

A beautiful huskie dressed in his harness. Photo: Hege Krogh.

Web: vipdogwear.com
Instagram: @VIP Dogwear