Nanna Wistoft: The dream home you never knew you dared imagine

By Signe Hansen

In the world of Scandinavian minimalism, Nanna Wistoft stands out as a colourful rebel. Based in Copenhagen, Wistoft has gained recognition for her bold blend of elegance, vibrant colours, and unique designs, all without formal training. For those who crave originality and authenticity, her interior design studio, Nanna Wistoft Design, makes dream homes a reality.

Before entering the design world, Wistoft spent over a decade as a lawyer specialising in intellectual property rights. However, her interest in design dates back to her 20s when she worked as a fashion stylist in New York. When she decided to pursue her dream of creating her own home, she was determined to take on the challenge herself. “I did everything myself, design wise,” she explains, recalling her decision to forgo hiring an architect and instead managing the design process herself, with only a building constructor’s assistance in the technical aspects.

Wistoft’s work garnered attention through her Instagram account. Family and friends were impressed as was the Danish design magazine Bo Bedre, which published a 12-page spread on her house. This exposure resulted in requests from couples hoping for Wistoft’s help in creating their own dream homes.

Nanna Wistoft: The dream home you never knew you dared imagine

Photo: Nanna Wistoft

From door handles to layout

In the five years since launching her design business, Wistoft has worked on numerous projects in and around Copenhagen. Unlike many designers who come in at later stages or focus solely on styling, Wistoft takes a comprehensive approach, and prefers to get involved from the very beginning of each project. She emphasises a cohesive vision, prioritising consistent colour palettes, custom-made furniture, and carefully chosen accessories.

“What sets me apart is my holistic view,” she says. “I can be involved in everything – from layout and room division to materials, colours, and atmosphere.” Wistoft meticulously plans every aspect of a project, from kitchens and wallpapers to lighting and doorknobs. Her designs combine classic elegance with ‘wow’ elements that create surprise and conversation, such as individually sourced vintage Italian lamps and chandeliers.

Interior designer Nanna Wistoft. Photo: Marc Fluri

Although Wistoft brings numerous ideas to the table, her process always begins by understanding her clients and their homes. “When I visit a house, I look at its architectural style. I respect its history and elements,” she says. She avoids discarding defining features just to follow trends. “Trends inspire me, but I don’t let myself be dictated by them. I ask: who is the client, and what do they love?”

To guide design choices, Wistoft creates mood boards and presentations tailored to each client. This collaborative process demands trust and understanding, and in the process, some former clients have become close friends. “It’s an intense collaboration,” she notes. “It doesn’t work if there is a lack of trust. Trust is essential.”

Photo: Nanna Wistoft

Imagining new things

Client testimonials reveal that Wistoft not only realises their dreams but also helps shape them. Many clients express astonishment at her bold suggestions, which they initially doubted but ultimately cherished as standout features in their homes. Her use of colour and luxurious textiles is a defining aspect of her work, and Wistoft is passionate about sourcing unique materials, often selecting richly veined marble from Italy for her designs. “I love items that tell a story. A home should feel alive and unique. It’s important to make it personal. Our homes should be sanctuaries, reflecting who we are,” she explains.

Wistoft recognises the role of a home in providing comfort and mental well-being. “The world outside can be stressful, and our homes are crucial to our mental health,” she says. She believes in tailored solutions for each client, as individual preferences vary widely. “I have never designed two kitchens that are alike,” she states.

Her attention to detail also extends to practical matters, such as the building and renovation process. “One of the things that is essential in this industry is to know who and where to call when you need something. We have worked hard to become well-connected in all matters related to artisans and the interior. As for the contractors, we have chosen to work with only the best and the most experienced. Those we trust in relation to everything from fair pricing, keeping deadlines, having the right approach and being very detail-oriented,” Wistoft explains.

Indeed, Wistoft’s dedication to detail and quality is evident in every nook and corner of her projects. “Every house and every client is different. We always walk the extra mile to find the perfect solution for every project. We aim for happiness – we use design to create joy,” she concludes.

While creating joy for her clients, Wistoft herself is looking for the next big challenge, one day, she says, she dreams of designing a hotel.