Ron Dorff: Reimagining iconic menswear staples

Just in time for summer, premium lifestyle brand Ron Dorff has released its new limited edition beachwear collection WANTED in collaboration with American photographer and style guru Douglas Friedman.

Founded in 2010, lifestyle brand Ron Dorff fuses Swedish design and functionality with French elegance. Its award-winning collections offer a stylish upgrade to iconic menswear from the past – perfect to wear at the gym, at home or at work.

“Combining functionality with style, Ron Dorff elevates menswear staples across sportswear, loungewear, underwear and swimwear,” says Claus Lindorff, founder and artistic director. “The result is a range of premium, desirable pieces with an athletic heritage that perform flawlessly.”

Named one of the best swimwear brands in the world for men by Vogue and one of the best underwear brands for men by GQ, Ron Dorff also counts celebrities from the world of sport and film as fans, including Tom Daley, Orlando Bloom and Neil Patrick Harris.

WANTED, in collaboration with Douglas Friedman

Ron Dorff’s new limited edition beachwear collection WANTED was designed in collaboration with acclaimed American photographer and style guru Douglas Friedman, who is best known for his sleek interior and lifestyle photography.

The collaboration originated in Friedman’s love for Ron Dorff and its functional, minimalist approach to sportswear. The 30-piece collection features swimwear staples such as swim shorts, swim briefs and swim trunks, but also T-shirts, bandanas, socks, and sweatshirts for that full beach silhouette. The pieces are designed in classic Far West checks and stripes with some clever prints that carry multiple interpretations, such as WANTED and COW BOY.

Friedman was inspired by his ranch retreat in Marfa, Texas – an unforgiving and beautiful landscape. “I love the idea of a swimwear collection taking inspiration from a place that has never seen a pool, let alone the sea. It’s daring and a full-on Friedman signature,” says Lindorff. “It’s been a fantastic collaboration, with Douglas starring in front of as well as behind the camera.”

Douglas Friedman and Claus Lindorff.

New exclusive travel collaboration in the pipeline

Inspired by chic men’s sportswear of the 70s and 80s, Ron Dorff uses no logos on the garments. Instead, all pieces are discretely signed by a pair of black-lacquered eyelets, a reflection of the two O’s in the brand’s name. True to Scandinavian minimalism, where everything serves a purpose.

“Our philosophy leads us in every step of our work, from designing to manufacturing each piece. Essential designs with impeccable fit. Perfect garments with an athletic heritage that perform flawlessly in any occasion,” adds Lindorff. “We give the utmost attention to every detail and always with an uncompromising eye for fabrics and construction.”

Another high-profile collaboration is in the pipeline, this time with a French luxury luggage brand, due to launch early next year, including light-weight luggage, travel accessories and a capsule collection of luxurious travel wear. “We all hate those complementary one-sized polyester pyjamas handed out on long-haul flights and I thought we should offer our globetrotting clientèle something that you’re only feeling comfortable in but also look great in when walking up and down that aisle,” Smiles Lindorff.

Web: www.rondorff.com
Facebook: rondorffofficial
Instagram: @rondorff

The WANTED collection is available as of the end of April, exclusively in Ron Dorff’s flagship stores in Paris, London, New York and Los Angeles, in pop-up stores in Dallas and Mykonos, and on rondorff.com.