To run a successful butcher shop in a village of just 100 houses takes something special, something that will, quite literally, make people drive that extra mile. According to Peter Aalbæk, the simple secret is that Aalbæk Specialiteter, which was founded by his granddad in 1920, has always focused on quality and taste. “I think it’s fair to say that we’ve gone our own way. Even though my parents ran this small shop far out in the countryside, they’ve always had a good business and attracted people from far away, and they only managed that because of the quality of their products.”

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