Aima Sense: The part of intimacy no one talks about – until now

By Linnéa Mitchell | Photos: SA Creative Mind

Let us be honest: while intimacy is often portrayed as effortless and carefree, the reality can be…slightly more complicated. For many women, the moments or even one day after sex come with a less glamorous follow-up – something the founders of Swedish brand Aima Sense have aptly coined afterleak.

It is not exactly dinner table conversation, yet it is surprisingly common. In fact, a survey conducted prior to launching discovered that a vast majority of women had, at some point, declined penetrating sex simply to avoid the practicalities that follow.

“Why hasn’t anyone solved this?” founders Cecilia Lantto Belin and Karin Belin, two sisters from northern Sweden, recall thinking.

That question became the starting point for Aima Sense, a Scandinavian wellness brand on a mission to bring ease, confidence and a touch of innovation to an overlooked part of everyday (sex)life.

Founders Karin Belin (left) and Cecilia Lantto Belin (right). Photo: By Salamon.

Their hero product is a cleverly designed after-sex tampon, intended for use just a few minutes post-intimacy. Unlike its traditional counterpart, it is soft, adaptable and designed to absorb fluid from all angles – a small intervention with a surprisingly big impact.

“It’s about removing that lingering worry about next day surprises while you’re in a meeting at work,” co-founder Cecilia explains. “So, you can simply enjoy the moment – and what comes after.”

The range also includes gentle, biodegradable wipes and a nourishing oil formulated with natural ingredients such as olive and almond oil, offering a soothing final step. Together, they create a simple routine that feels less like a chore and more like self-care.

Aima Sense: The part of intimacy no one talks about – until now

The response has been enthusiastic. Customers describe a newfound sense of ease and freedom – many even noting fewer disruptions to their intimate PH-balance, which can come with little swimmers.

Building a brand in this space is not without its hurdles. Online censorship is a daily battle, demanding higher levels of creativity around marketing language. “We spend our lives trying to talk about the product without talking about the product, which is tiring,” says Cecilia. “But that only highlights how needed this conversation is. For us, it’s more than just a product – it’s about women’s right to enjoy sex as much as men.”

With an approved patent in Sweden and several pending across Europe, UK (soon available at Boots) and the US, Aima Sense is poised for global growth – gently challenging taboos and proving that even the most unspoken problems deserve thoughtful solutions.

Long live (sex) equality!

Aima Sense: The part of intimacy no one talks about – until now