Children all over the world know Alfons and his dad from the books by Gunilla Bergström. The reason behind his universal appeal is pretty simple. “All children can recognise themselves in Alfons, who’s an ordinary boy living with his dad in a suburb. He’s happy and mischievous for the most part, but he can also be angry, jealous and scared of ghosts,” says Lisa Ödman, marketing and communications manager at Alfons Åbergs Kulturhus i Göteborg (Alfie Atkins’ Cultural Centre in Gothenburg). The main purpose of this creative culture centre is to promote children’s play, development and learning. Curious children can play, climb and discover in a house full of ingenious things.