Bunadbutikken – Keeping Norwegian traditions alive

Bunadbutikken, nestled in the idyllic village of Os on Norway’s west coast, specialises in crafting traditional Norwegian bunads and accessories with dedication and craftsmanship. Thanks to shops like this, Norway’s proud bunad traditions remain alive and well.

The bunad is more than just a garment – it’s a symbol of national pride and a key part of Norway’s cultural heritage. In fact, the Norwegian bunad was inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in December 2024.

“The bunad is one of the most unique garments we have,” says Bunadbutikken’s passionate manager Catrine Bergesen. “Few garments can be passed down for multiple generations like a bunad – they’re designed to last.”

Traditionally worn for celebrations, the bunad is regional. There are about 450 different types across the country, each with distinct colours, decorations and jewellery, known as bunadsølv. Bunadbutikken produces beautiful bunads in a variety of designs, all handmade according to traditional methods and custom-fitted to the recipient.

Hard at work in Bunadbutikken’s bustling sewing room, Bergesen’s small team values quality craftsmanship and traditional techniques. “We really enjoy our work,” she says. “We have so many lovely customers, and the gratitude and pride they feel when they try on their bunad is so special to see.”

A bunad is a lasting investment, designed to follow the wearer throughout their lifetime. During the sewing process, care is taken to allow for easier alterations later in life as the body changes. An important part of Bunadbutikken’s work is to alter bunads that have been passed down from one generation to the next.

“Many customers need help with a bunad that no longer fits or that has been inherited. I always try to adjust what’s there rather than sell them something new,” Bergesen says. “Because the garments are so well-made with high-quality materials, a lot can be done to refresh an old bunad – with some care, sewing and steaming, it can get a brand new lease on life.”

It’s a fitting coincidence that Bergesen’s birthday is May 17 – Norway’s national day, and the biggest day of the year for bunads. She believes in celebrating traditions while also allowing for fresh thinking. “The bunad is affected by fashion today just as it was 200 years ago when design depended on the available materials, popular colours and other factors,” she explains. “To spread the joy of the bunad, we have to be open to new ideas and allow for diversity – it should be a living tradition, keeping up with the times.”

The team uses a unique pleating technique to create the skirt for the Hardangerbunad.

Web: www.shop.bunadbutikken.net
Facebook: Bunadbutikken As
Instagram: @bunadbutikken