byWilton: The final touch to equestrian style
By Heidi Kokborg | Photos: Bjarke Petersen
Tired of competition numbers that fall off and look ugly? byWilton Denmark has created the first exclusive competition number designed to match your competition equipment. Made by hand, they combine unmatched attention to detail with materials that can withstand any weather – rain, snow, sun, or mud.
For Aras Wilton, creating byWilton was not merely about solving a problem – it was about redefining equestrian aesthetics. “I started byWilton to design a competition number that truly completes the show look. It’s a small but significant detail that was missing,” says Aras Wilton, founder and owner of byWilton Denmark.
Every equestrian knows that a competition number needs to be functional. It has to withstand tough weather conditions and actually work – how many of us have had competition numbers that fall off, get stepped on (by horses and humans), get soggy and start breaking? With more than 30 years’ experience in equestrian sport, Wilton knew the high demands for functionality as well as style and exclusivity.
“Each number is hand-sewn,” explains Wilton. “We use durable materials that resist wear and tear, regardless of weather. For instance, one of the materials is vegan leather. It can withstand all weather conditions, maintain its appearance, and avoid unnecessary animal harm.”
Attention to detail is at the heart of every design. Whether it be gold-coloured buttons, magnetic closures, or secure pins, a flawless finish ensures that every number looks beautiful and performs seamlessly. Every element is chosen carefully to ensure elegance, practicality, and longevity. The collection features designs for every style and taste, ranging from sleek and minimalistic to numbers adorned with dazzling rhinestones and Swarovski crystals, each stone is carefully placed on the numbers by hand in Denmark.
Unparalleled determination and craftsmanship
It took Wilton five years to create the perfect competition number. Her commitment to excellence extends beyond the products. byWilton is known for exceptional craftsmanship as well as customer service. If a product does not meet expectations or needs repairs, such as replacing a stone, the team is quick to respond. “We stand by every piece we create. It’s not just about selling a product; it’s about building trust and connection with our customers.”
As a female entrepreneur, Wilton has faced her share of challenges, from starting a business with two young children to entering international markets. Her persistence has paid off, with equestrians across the globe embracing her designs. “Building this brand has been a journey of determination and creativity,” smiles Wilton.
Web: www.bywilton.com
Facebook: By Wilton Denmark
Instagram: @bywilton
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