Caramma – redefining bottle feeding

By Signe Hansen

Eliminating microplastics, imitating the natural feeding processes, and promoting intimacy, the innovative baby bottle from Danish design studio Caramma is redefining the experience of bottle feeding.

Inspired by close observation and personal experience, the award-winning Caramma support bottle is designed to bridge the gap between breastfeeding and bottle feeding.

“It’s the first bottle in the world designed for use in all-natural breastfeeding positions – you can use it in bed with your baby on your belly, promoting connection and the release of oxytocin,” explains designer Rie Maktabi, co-founder of Caramma. “Moreover, our bottle features a slow, natural flow and a patented vent system that mimics the mammary glands, allowing the baby to set the pace and experience the natural feeling of fullness.”

With an innovative air-free anti-colic system, the bottle also supports a happy stomach and is crafted to be free from microplastics, ensuring safety and health for your baby both in the short and long term.

The Caramma support bottle avoids microplastics, enables feeding in all positions, has a patented anti-colic system, and mimics the natural feeding mechanisms. Photo: Mounir Hammoumi & Mads Emil Smed Kjær

The idea for Caramma first emerged when Maktabi and her co-founder, Monika Havnø, worked with midwives and families to define the requirements for birth rooms. When Maktabi, soon to become a mother herself, realised that although nearly all mothers hoped to breastfeed, only 10 per cent continued beyond six months, she set out to find the best available baby bottle. Their discovery puzzled them – no existing bottle came even close to replicating the mechanics of natural breastfeeding. “No bottle on the market resembled a breast at all,” Maktabi recalls.

Photo: Petra Kleis.

Spurred on by this realisation, Maktabi and Havnø undertook an extensive co-design process that lasted nearly two years and included two technical patents. The result is a bottle which, with its unique soft shape, mimics the breast’s feel to seamlessly integrate into a breastfeeding routine, allowing parents to switch between breast and bottle feeding with minimal confusion for the baby.

Sustainability was also a key focus for the two designers. The bottle is made from food-safe silicone, free from harmful microplastics. The impact of Caramma has already been recognised, as the product recently won a prestigious Danish Design Award in 2024. The award highlights the industry’s acknowledgement of the need for innovation in parental care and it just so happens that the two designers have more innovations underway. “We just have one rule,” says Maktabi. “It has to be innovative; otherwise, the world doesn’t need another baby product.”