Coolcation – the holiday trend for the conscious

The coolcation trend is becoming increasingly popular among tourists who seek a refreshing summer getaway in Sweden, instead of enduring the intense heat of southern Europe. As temperatures soar in traditional vacation spots, more travellers are opting for the milder, more comfortable climate of Sweden, where they can enjoy a relaxing and rejuvenating spa experience.

Sweden’s pristine nature, enchanting archipelago, serene lakes, and lush forests offer the perfect backdrop for a tranquil summer retreat. Visitors can indulge in luxurious spa treatments, including soothing massages, detoxifying saunas, and beneficial cold and hot baths, all while surrounded by the peaceful beauty of the Swedish countryside.

This trend is appealing to those who prioritise wellness and relaxation over the hustle and bustle of crowded beach destinations. By choosing a coolcation in Sweden, visitors can escape the heat, unwind in nature, and return home feeling refreshed, revitalised, and ready to embrace everyday life.

Sara Hellgren, head of marketing. Photo: Svenska Spahotell

Read more about our services at www.svenskaspahotell.se

Svenska Spahotell is an association for high-quality facilities with spa operations in Sweden. For membership, criteria within four cornerstones need to be fulfilled; physical activity, relaxation, nourishing nutrition, and beneficial spa treatments – in the right balance. For guests, a facility's membership is a guarantee for a high-class range of treatments and activities carried out by well-trained staff.