“Carl Theodor Ericson came from a family of hatters and decided to start a hat shop, which he soon developed into his own production. He succeeded very well and in the 1940s and ‘50s the company had around 230 employees. During one period, it was also the largest single employer for women in Borlänge,” says Ann-Sofie Morin, CEO at CTH Ericson. Morin’s father bought the company at the 100th anniversary, so she grew up in the corridors long before becoming CEO. The head office is still located in the same location and the factory is now a museum.