Dailyroutine Stockholm is the brain child of experienced fashion designer Christian Lippich. His up-and-coming Stockholmbased brand is centred around dandyism and Scandinavian minimalism for contemporary consumers. At the core of the seasonal collections are seven looks, one for each day of the week. Creative director Lippich explains: “Every piece is part of a complete wardrobe. Our designs work well together, so you can mix and match to create different identities or styles. With Dailyroutine, you can be your own hero, seven days a week.” For instance, wear a more formal suit on a Monday, perhaps opt for a fashion style on the Tuesday with non-matching trousers and shirt, and mix jeans with a blazer on the Wednesday – and so on.

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