Designit

Designit began as an idea. A couple of design students in Aarhus, Denmark, wanted to place humans at the centre of the design process. In 1991 ‘user experience’, ‘strategic design’, and ‘co-creation’ were not the industry buzzwords there are today, but ten international offices, an enviable client list, and a closet full of awards later, the idea seems to be catching on. Now they design product-service experiences that transform businesses, helping clients such as Audi, Novo Nordisk, Vodafone, IKEA, and the European Union place users at the centre of their work.

www.designit.com Read the feature on issuu

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