Destination Piteå

This gem of a town in northern Sweden boasts a great variety of the most incredible scenes nature has to offer, right on its doorstep. With an archipelago consisting of more than 500 islands, almost 24 hours of sunshine each day in the summer, and masses of sparkling white snow covering the landscape during winter, the region presents some truly fairy tale-like qualities. “I think people are drawn here because they’re eager to experience and explore the surrounding nature. This, coupled with a friendly and picturesque town and the fact that the infrastructure is well-developed so that everything is easily accessible, naturally appeals to many people,” says Per Hallqvist, CEO at Destination Piteå of Swedish Lapland.