EOE Eyewear: See the world through a different lens

EOE Eyewear does not believe that premium eyewear should come at an ecological cost; au contraire. This pioneering sunglasses and optical brand has imprinted a sustainable approach from day one and is on track to create fundamental change in the industry through innovative materials and a belief that business can be a force for good.

Emilia and Erik Lindmark grew up surrounded by the majestic nature of the Swedish north, and while they have been able to savour the beauty of every season, they have also seen the impact of climate change hit close to home. EOE Eyewear was created to be the change it is desperate to see, and the pioneering spirit is embedded in the company DNA. ”We’re transparent about our production and communicating how we minimise our carbon footprint is a fundamental part of the company. Our aim is to give the costumer a feeling of making a difference by investing in a pair of sustainable specs, to inspire both corporations and individuals to take responsibility and make sustainable, well-informed choices,” says Emilia Lindmark, CEO and co-founder.

Sádek Horn frame from the Antler Collection.

As if the use of eco-friendly acetate, made out of a mix of wood and cotton pulp, recycled steel and the incorporation of natural materials into the frame were not enough, they have also decided to shake up the industry by the introduction of Regrind™ – a patented process that regrinds disposed eyewear to create acetate sheets for new glasses, resulting in approximately 98 per cent of an old frame being recycled. The technique is already making waves on the European market and the notable collaboration with luxury brand Balenciaga is a strong indication that sustainable alternatives are becoming integrated in the global fashion industry.

SAADEK HORN from the Antler Collection.

The plan remains as steadfast as ever: sustainable growth with a long-term perspective, defined by quality, craftsmanship and industry leading design. While expansion is focus, from strategic hiring to exciting collaborations, the collections are forever imprinted by the Swedish north. Lindmark concludes; ”The Antler Collection, made with details from ethically sourced reindeer horns, and the Midnight Sun Collection, inspired by the spectacular Swedish midnight sun, are firmly rooted in our home. Our craft is defined by purpose and passion – it’s a reminder of the infinite beauty of nature and how we intend turning local ingenuity into a global force.”

KLÖVER BARE from the Midnight Sun Collection.

Web: www.eoe-eyewear.com
Instagram: @eoeeyewear