Ernit

Electronic payment methods have increasingly replaced cash in our society. A proven effect of this is that we, in our search for instant gratification, spend more and increasingly spend it on unhealthy and short-lived pleasures – and children are affected more than anyone else. Ernit, an electronic piggybank, aims to teach the new generation the benefits of delayed gratification, such as patience, empathy and perseverance. When Søren Nielsen, CEO of Ernit, one day heard his daughter refer to his credit card as “the magic card”, he realised that a worrying development was happening.