Ewa i Walla: Celebration of nature’s beauty and life’s adventures

Ewa i Walla draws inspiration from old crafts and fabrics, garments found at flea markets, and vintage boutiques. This Swedish brand is all about slow fashion, and the clothes have to last over time. With floral, striped and checked patterns, the new spring/summer collection brings joy and a sense of freedom.

Artist and designer Ewa Iwalla set up her fashion brand in the village of Walla outside Söderhamn back in 2002. Working with natural materials, she makes clothes that are inspired by how people would dress in the old days in Hälsingland, where Walla is located, but with an updated look and unexpected combinations.

Ewa finds inspiration in old crafts and fabrics in the attic of the house in Walla, which has been in the family for many generations, at flea markets and in vintage boutiques, and by watching people on the street.

“Seasonal trends are not our focus, we care more about fashion that will look as fashionable today as in ten years,” says the designer. “Many customers still have clothes from our first collection. You can easily build your own dream wardrobe, adding new pieces little by little.”

Authenticity and slow fashion

In her designs, Ewa works according to a classic design process by sketching all garments on paper, adding details and measurements, and creating prints with colours. Everything is made in the studio, not far from where it all started in Walla. There is a certain sense of authenticity, and the garments feel already lived-in, as they are made with pre-washed, natural materials.

“Our hallmark is the quality,” underlines Ewa. “We use natural materials such as linen, silk, wool and cotton, and strive for a soft flow in the garments. When we have found the right cut, we add small details such as buttons and embroidery. The designs are timeless, yet with personality.”

New collection and summer specials

This year’s spring/summer collection promises new favourites in floral, striped and checked patterns, decorated with embroidered flowers and details that make each garment look and feel like a work of art. “The collection is designed to inspire joy and a sense of freedom,” reflects Ewa. “It’s a celebration of nature’s beauty, the sea, and life’s little adventures.”

The spring/summer collection also introduces an updated men’s range in a relaxed and sophisticated style. Timeless garments in blue and sand-coloured twill and linen shirts in harmonious tones capture the feeling of summer days by the sea.

In June, the brand launches its Summer Specials – echoing the lightness and beauty of summer meadows. This limited edition includes three garments with a summery feel, with beautiful flowers in soft shades of light blue and pink.

Web: www.ewaiwalla.se
Facebook: ewaiwalla
Instagram: @ewaiwallaartdesign

The designs are available in Ewa i Walla’s own boutique in Gamla Stan, Stockholm, and world-wide via the online shop.