FRAN&CO: A passion for delicious confectionary and vibrant design

Colour, flavour and design meet in exceptional products by Swedish confectionary brand FRAN&CO. This year promises new collaborations, expansion into the Japanese market, and a strong vision of sustainable, beautiful and profitable confectionery.

When Frida Holmberg and Anna-Lena Skoow met in the spring of 2019, a creative chemistry emerged and later became the foundation for FRAN&CO, a Swedish confectionary brand. “Our driving forces, skills, and visions were a perfect match,” says Skoow.

In 2024, the duo founded FRAN&CO, a brand that stands for quality, service and creativity – but above all for doing what they love. “It’s inspiring to work with someone with the same drive and mindset,” smiles Holmberg. “It’s a joy to go to work every day, and the results are amazing. Finding simple and fun yet profitable solutions for our customers also gives rise to a closer relationship with them.”

The goal with FRAN&CO is to provide retailers with visually inspiring and tasty products, and to entice their end consumers to test and buy the products. “We want to inspire, both our retailers and their customers,” says Holmberg. “Our products are made with creativity and passion – for the perfect balance of delicious flavour and timeless elegance – and they are ideal as a gift or a treat to yourself.”

Amongst the brand’s bestsellers are the mouth-watering chocolate truffles, with six tempting flavours including sea salt, raspberry and mocca. This autumn, FRAN&CO will release the new pistachio version, which brings to mind the flavour of Dubai chocolate. The toffee bars are also a treat, available in chocolate mint, coconut, and lemon liquorice.

Swedish design and tradition

FRAN&CO combines classic confectionery with strong design. An example is the collaboration with one of Sweden’s most loved designers and illustrators, Stig Lindberg.

The collection is ultimately a celebration of Swedish design and tradition, where 12 of Lindberg’s classic patterns are teamed with confectionary such as punch pralines. “Lindberg was a versatile designer, known for his playful and vibrant style,” reflects Skoow. “With this range, we wanted to create something timeless and elegant, but at the same time colourful and modern.”

This summer, the iconic designer’s heritage will be celebrated with an exhibition by Nationalmuseum at Läckö Slott, as a part of the 200th anniversary of Gustavsbergs Porslinsfabrik, where Lindberg worked. Skoow adds; “We’re proud suppliers and happy that our beloved Stig Lindberg boxes, filled with delicious confectionery, are available for purchase at Läckö Slott!”

Safe, stable and reliable partner

For the creative duo, quality is at the forefront, and being a reliable partner is crucial. “All our customers should feel safe when purchasing products and doing business with us. Striving to be responsive and flexible, humble and easy to work with, we’re finding solutions to each customer’s needs,” Holmberg continues. “We have a long-term ambition in everything we do, and our goal is satisfied customers.”

The founders have extensive experience and knowledge of regulations on how to handle food, from hygiene to traceability. FRAN&CO is IP Food certified, a programme with regular audits to ensure product safety. “Having this certification is important to us, to know that we are working correctly,” says Holmberg.

In addition to its quality focus, FRAN&CO is committed to running a responsible business with a modern approach, in terms of both people and sustainability. Being a good role model is important, in the brand’s strife for a kinder and happier world.

Investments and gaining ground

The brand continues its development and expansion, in Sweden and abroad. Skoow explains; “Currently, our products are available in Sweden and Finland, and we’ve recently entered the Japanese market. Now we’re hoping to gain ground elsewhere too, especially across Europe.”

FRAN&CO also keeps investing in its private label, to help large retailers, hotels and smaller players in creating confectionary. “Not surprisingly, confectionary is appreciated by most, fun to receive and simple to combine with flowers or a bottle of wine, a perfect product that adds value for a brand,” says Skoow. “With our creative solutions, we can help develop new commercial products for your business. In addition to keeping track of quality requirements by the food industry and staying tuned with the current trends, we’re also providing competitive pricing – to be a profitable partner.”

The team is also looking forward to taking part in Formex, the most important design and interior design marketplace in the Nordics, which takes place 26-28 August in Stockholm. Here, FRAN&CO will present its new range of products, including the elegant and tasty Christmas collection, and the duo hopes to meet familiar and new contacts. The co-founders conclude; “Formex is a fantastic forum for industry meetings, idea exchange and future exploration, and we’re proud to be a part of it once again.”

If you are a retailer, buyer or business manager looking for something new, unique and profitable for your product range, explore FRAN&CO – where taste meets design.

Frida Holmberg and Anna-Lena Skoow, co-founders of FRAN&CO.

FRAN&CO has its showroom and storage facilities in Helsingborg.

www.franandco.se
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