Globe Hope: Changing the fashion industry with nothing new
TEXT: ESTER LAIHO | PHOTOS: GLOBE HOPE
The Finnish brand Globe Hope provides an alternative that requires no new raw materials. Globe Hope creates fashion-forward clothing without harming the environment, by reusing and repurposing already existing materials.
The story of Globe Hope stems all the way back to 2003, when its founder, Seija Lukkala, had grown increasingly tired and anxious of the wasteful ways of the fashion industry. “I started making clothes of repurposed materials and of excess materials from the fashion industry under the circular economy ethos,” Lukkala explains. Globe Hope now produces clothes under the same principle it started with – ecological, ethical and aesthetical.
Globe Hope’s list of repurposed and recycled materials is long: seatbelts, old army sleeping bags, tradeshow carpets and sails from boats – just to name a few. The great promise of sustainability can also be backed by numbers: in 2020, 95 per cent of the total material share of sold products was recycled or surplus.
Each new collection pays homage to nature with their names, the new collection shining a light on bogs. A delicate lavender purse made of seatbelts is called Hilla (cloudberry), and a repurposed faux-fur bum bag is named Suopursu (wild rosemary). With practical and visually appealing items, Globe Hope shows that consumers no longer have to sacrifice style to be ecological. The pioneers of repurposing have also created their own material to make clothes from. The Aura hoodie is made of yarn that consists of recycled plastic bottles, and of cotton fabric remnants from factory cutting rooms.
Lukkala believes that Globe Hope’s uncompromising ethos will gain even more traction going forward. “We continue to learn as well as evolve and envision that more consumers will understand the additional value of our designs.”
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