Hamari: Shaping sound and space

As a design-led company, Hamari has over 30 years of experience in crafting auditorium furniture. Each chair, bench and fixture tells a story of dedication to Finnish craftsmanship, acoustic precision, and timeless quality.

Founded in 2014, Hamari delivers bespoke auditorium furniture solutions worldwide, in close collaboration with architects and designers. Each Hamari piece is tailored to suit the unique demands of each space, and no two auditoriums are the same.

With roots in the coastal village of Hamari near Porvoo in southern Finland, the company draws inspiration from traditional Finnish woodworking and has built a strong international reputation, with clients across the globe, particularly throughout Europe.

“Our work is not just about making seats. It’s about creating an environment where people gather, perform, listen and make memories. The furniture is part of the experience,” says Jari Jääskelä, CEO of Hamari.

Right: The Form chair, designed by Jukka Setälä.

Built with care and attention

The company’s furniture is designed to stand the test of time. Each piece is the result of close collaboration between carpenters, designers, and engineers. “The choice of material is critical, not just for the look and feel, but also for sound,” Jääskelä explains. Theatre and concert hall seats, for instance, must support the acoustics of the room even when unoccupied and the wrong fabric or wood can distort sound.

Hamari’s all-time bestseller, the Primo chair, was designed nearly 30 years ago, and over the years it has been adapted into virtually every possible variation. Hamari is launching new chairs in the near future, and the company’s goal is to reach carbon neutrality in product design within the next year.

One thing remains unchanged: Hamari continues to prioritise simplicity and refinement in its designs, typically using just three core materials – wood, upholstery and metal – which makes the chairs easy to service and recycle at the end of their lifecycle. Over the years, this quiet, considered approach has resulted in work that is quietly iconic – though the team remains disarmingly humble about it. “In an auditorium, the best kind of furniture is usually the one you don’t notice – it supports, rather than distracts. Our job is not to be flashy. We’re trying to be precise and purposeful in what we do. Invisible in the best way,” the CEO concludes.

Simplicity, ergonomics and refinement are key in all Hamari designs.

Web: www.hamari.pro
Instagram: @hamari_auditorium