Helle Skaarup Studio: Embroidered dreams

Poetic, playful and dreamy: these are just some of the words that describe Helle Skaarup Studio. Its beautiful collections, created by interiors and clothing designer Helle Skaarup, will add charm and character to both your home and wardrobe – and every single piece is handmade in her atelier in Aarhus.

From romantic veils and elegant kimonos to charming bedspreads and poetic artwork, Helle Skaarup Studio takes a dreamy and playful approach to classic embroidery. The atelier came about somewhat unexpectedly: “I randomly made some embroidered wall décor for our old store, and people loved it, and I wondered if it was something worth pursuing,” says Helle Skaarup, founder and owner of Helle Skaarup Studio.

With a degree in textile design from Design School Kolding, creating Helle Skaarup Studio seemed only natural once she discovered her love for embroidery. “My embroideries are big, which makes them more insisting in their expression, and the stitches are big and imperfect. This creates a contrast to the natural feminine expression embroidery has, and it gives my designs a more playful and abstract edge,” says Skaarup with a smile.

The hidden veil

Skaarup’s design process is led by intuition. She is inspired by textiles, colours, and contrasts. “I just follow an idea. If it works it works, and if it doesn’t it doesn’t. It is in the creative process that the magic happens,” she explains.

A wonderful example of this process is one of her latest designs: a gorgeous bridal veil. Skaarup saw some wall décor that was all wrinkled, and thought to herself that there was a veil hidden within the wall décor. And voilá! A few weeks later, Instagram followers and customers alike had fallen in love with Skaarup’s bridal veil.

Every single piece is handmade by Skaarup herself in her atelier, and the embroideries are the result of a time-consuming process. To avoid waste, Helle Skaarup Studio has embraced slow production, and therefore only produces on demand.

“Haven’t we had enough waste in the fashion industry? To me it just makes sense to put an end to the excess and the mass consumption,” says Skaarup. Because Helle Skaarup Studio is a brand rooted in slow fashion and the embroideries are handmade, delivery times are slightly longer than you may be used to. But, trust us, the artwork is worth the wait.

Web: www.helleskaarupstudio.com
Instagram: @helle.skaarup.studio

For orders, please message Helle Skaarup Studio on Instagram or send an email to hs@hellskaarupstudio.com