“Electric bicycles are gaining popularity at an amazing speed. In Denmark, currently around 13 per cent of bicycles sold are electric, whereas this number is around 35 per cent in the Netherlands, so the growth potential is enormous,” says Olav Jørgensen, ex-McKinsey consultant and now managing director of HelloRider in Scandinavia.
HelloRider has close ties with the Netherlands, as it is part of the Dutch omni-channel company, International Bike Group. International Bike Group started as a pure online player, but it has opened 52 shops across the Netherlands and Belgium in the last year and a half.

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