Helsinki Outlet: A next-level shopping experience
By Signe Hansen | Photos: Helsinki Outlet
Helsinki Outlet, Finland’s only outlet village, offers visitors a next-level shopping experience with exclusive deals, delicious food, and fun children’s activities. Always offering great savings on high-quality brands, this is the place to go to make the most of the January sales.
Strategically located between the heart of the city and its airport, the outdoor village occupies a gigantic plot packed with shops, restaurants, and leisure parks. The wide assortment of brands, ranging across Finnish (e.g., Marimekko, Halti, and Makia), Nordic (e.g., Peak Performance and Gant) and the US (e.g., Tommy Hilfiger, Calvin Klein, Samsonite, and Levi’s), has established Helsinki Outlet as a hub for hard-to-find international brands and great deals, suitable for all ages and tastes. When it comes to food, the outlet’s newly opened Italian restaurant has become a huge hit with visitors who love the Italian owners’ Neapolitan-based menu and authentic stone-oven pizzas.
On family trips, the kids will love the Hop Lop – an adventure park and playground featuring a trampoline, climbing spot and a series of slides. Meanwhile, activities are run all year round to keep the little ones entertained.
Helsinki Outlet also has a lot to offer tech shoppers. Not only is the shopping village well-connected with Wi-Fi, it is also the second outlet in Europe with an online shop. With the Click and Collect service, it’s possible to choose the products online, from the comfort of your own home, and then collect everything on-site. Still, the experience continues to evolve – with a 30 per cent yearly increase in sales since COVID, plans are in the works to enlarge the outlet by 4,000 square metres, cementing the destination as a must-visit for locals, tourists, and businesspeople.
And regulars, listen up: there is an affiliation programme, called the Helsinki Outlet Friends Club, which celebrates loyal customers by organising special openings, VIP shopping nights and exclusive deals. One of the greatest events of the year is, however, open to all and just around the corner – it is the January sales, which will see the usual price savings of 30-70 per cent increased even further.
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