JALG: The art of meaningful design

What began in a quiet corner of the Estonian countryside has grown into a globally recognised design brand rooted in simplicity, quality, and purpose. JALG was never just about TV stands – it was about creating something meaningful.

The story of JALG began in 2016, in a modest workshop where the scent of wood mingled with big ideas. Back then, pieces were made by hand alongside an almost 80-year-old artisan, who shaped each TV stand from reclaimed materials gathered from historic manors and old parklands. Those early designs laid the foundation to what the company stands for today; timeless products, sustainable practices, and a deep respect for craftsmanship.

At the heart of JALG is the partnership between two Estonian creatives, Veiko Kallas and Argo Männiste. Veiko brings a masterful understanding of wood, enriched by a background in interiors and photography. Argo, a seasoned product designer with international acclaim, brings innovation and a forward-thinking approach. Their collaboration defines the design language; minimal, purposeful, and elegantly discreet.

“While our production has grown over the years, and we now export to more than 40 countries around the world, our values remain unchanged,” assures Veiko. “Every TV stand is still carefully crafted to fit into your home – not just as a piece of furniture, but as something that reflects who you are and blends seamlessly into your lifestyle.”

Craft-driven philosophy with intention

The collection is influenced by the mid-century era and reflect Japanese aesthetics. Made from sustainably sourced wood, the TV stands feature clean lines, subtle details, and a paired-down look that also echo the essence of Nordic living – where form follows function, and simplicity meets elegance.

Beyond aesthetics, functionality is key. Each TV stand includes smart cable management and an intuitive assembly, staying true to the Scandinavian principle that beauty and practicality should go hand in hand. “Design should be stylish but also practical, supportive yet beautiful,” reiterates Veiko.

The products feel like a natural extension of their environment. As proof of its success, JALG has recently won the furniture category at the Red Dot Award 2024, which recognises outstanding industrial design and highlights the teams behind the concept.

Scandinavian minimalism meets Parisian chic

The duo’s work has also been featured in prestigious contemporary projects around the world, including a recent collaboration with FESTEN Architecture for the newly redesigned Hotel Balzac in Paris.

This five-star boutique hotel just off the Champs-Élysées is a landmark of Parisian refinement, reimagined with a warm, modern sensibility by the acclaimed French team. In every suite, JALG’s TV stands are paired with soft lighting, custom furnishings, and carefully curated textures, demonstrating how technology can be integrated into luxury establishments without disrupting visual harmony.

Supported by clean visuals and sophisticated interiors, the brand’s presence at Hotel Balzac is a testament to its growing influence in global design circles, and its relevance within the world of boutique architecture and contemporary living.

Playful look for a modern-day lifestyle

For a playful element, the acrylic line adds a pop of colour. Veiko explains; “The acrylic range is inspired by the Spage Age in the 1950s, which is often typified by futuristic elements and the use of plastic or fiberglass – providing an interesting contrast to traditional interior design.”

Clearly, this is not just about decoration – it is about intention. The brand continues to attract interior architects and design lovers seeking pieces that are both grounded in tradition and suited for modern life. Whether placed in a private home or a Parisian suite, JALG’s furniture brings understated design to spaces that demand both elegance and ease.

Veiko Kallas and Argo Männiste, founders of JALG.

Web: jalg.me
Facebook: jalgTVstand
Instagram: @jalgtvstand

Every JALG TV stand is made with purpose. The wooden collection features a palette of material, tone and textural finishes:

Oak Natural Oil Wax – Classic and warm, celebrating the wood’s grain.

Oak YakiSugi – A deep, charred black, using a traditional Japanese woodburning technique.

Walnut and Birch Natural Varnish – A lustrous finish that enhances the richness of the wood.

Birch White and Black – Crisp and contemporary, perfect for minimalist interiors.