Danish Joha clothes are made with everyone in mind. Unusually, this statement refers not simply to the customer, but to everyone – and everything – involved in the production of the brand’s practical, comfortable and high-quality children’s clothing. “To feel pride in our final product,” says co-owner Kristine Frølund Johansen, “we must be able to look ourselves in the mirror and truthfully say that we are proud of how our clothes are produced, and make sure that our employees at every single stage of the production process can say that they are too.”

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