Jokkmokk’s Market: A Nordic treat for all the senses
TEXT: EMMA RÖDIN | PHOTOS: JOKKMOKK’S MARKET
The countdown is on for the 417th edition of Jokkmokk’s Market. Back with a bang after 2021’s fully virtual event, this renowned market is set to once again give visitors a winter experience like no other.
Located in Lapland, the Arctic part of Sweden, Jokkmokk’s Market is built on tradition and attracts up to 50,000 visitors each year. The market, which will run 3-5 February 2022, hosts a range of vendors showcasing locally produced food, clothes, toys and jewellery, as well as hand-crafted products you won’t find anywhere else.
“Our market is much more than just stalls,” explains Birgitta Nilsson, market general. “There are also plenty of events running throughout the market week, like exhibitions, ‘yoik’ singing performances, dog sledding and northern lights tours.”
However, nothing beats the annual reindeer race and reindeer caravan – two market magnets that keep visitors coming back. New for 2022 is a chance to swim in a frozen lake, an activity stretching back centuries and thought to bring health benefits to those who dare to hop in.
The market usually follows a theme, and next year’s reads ‘pure joy, a celebration of life in the north’. In Swedish, the word ‘pure’ is the same as the word for reindeer, and the idea behind the concept is to celebrate both.
Jokkmokk’s Market is a place to meet, experience joy and celebrate tradition, and everyone’s invited. So, for a winter experience like no other, simply look north.
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