Jokkmokk’s Market: An eventful market in a winter wonderland

T his annual market with a 400-year unbroken tradition continues to showcase local handicraft and products, mixed with music and events in the snowy postcard-like settings of Swedish Jokkmokk.

Jokkmokk’s Market has been considered a huge event ever since permanent marketplaces were established near the Sámi winter settlements at the beginning of the 17th century. “The market traditionally starts the first Thursday of each February, but there are events all week long, and next year’s market, themed Arctic design, will be the 415th edition,” says Birgitta Nilsson, market general.

Located in Lapland, and part of the Arctic part of Sweden, the market is an important tradition for its surroundings. The long rows of stalls display amazing hand-crafted products as well as locally produced items such as clothes, jewellery and food, as well as toys and sweets for the youngest visitors. “Jokkmokk’s market is truly unique. We have vendors that have been with the market for 50 years, as well as students from the Sámi Education Centre showcasing their work,” says Nilsson.

Photo: Graeme Richardson

The market is also famous for its recurring events, such as the thrilling reindeer race and the traditional reindeer caravan. Other popular elements include dog sledding, northern lights tours, concerts and ‘yoik’ singing performances. There are also plenty of opportunities to try exciting dishes, such as reindeer kebab – souvas – and the locally brewed Jokkmokk beer. It is easy to see why visitors around the world choose to come to this winter wonderland for an unforgettable experience.