The Dahlgrens’ interest in coffee expanded along with their research on the subject. After discussions back and forth, the growing interest resulted in the purchase of a coffee roaster. “I grew increasingly fascinated by the art of coffee and read an article about it online,” Petter explains. Incidentally, the couple lives on a small farm with a couple of outhouses, one of which they have converted into a coffee haven while the other houses chickens. The start-up went full steam ahead at the end of September, just in time for Christmas, and sales at Christmas markets and through their online shop exceeded all expectations.