Isra Al Kassi always knew she wanted to support parents and small-scale start-up entrepreneurs and dreamed of starting her own Swedish café and culture hub in London, but lack of funding meant that reality got in the way. Until one day, she came across an empty shop that was too big only to house her baby clothes business – and decided to jump. “I came to London from Sweden when I was 18 to study,” says Al Kassi. “Two years later I fell pregnant, and I couldn’t continue with my studies as I simply didn’t have the support, so I got restless and started thinking of setting up my own business.”

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