Mimo Design: Handmade sparkling jewellery from northern Finland

Born from a desire to find the perfect pair of earrings, Mimo Design creates jewellery inspired by architecture and nature in a range of different shapes and vibrant colours. The playful yet feminine designs are lightweight and sparkle beautifully in the light.

For years, Anu Sederholm was struggling to find the perfect pair of earrings and finally decided to make her own. After trial and error, testing materials and styles, she eventually set up Mimo Design in Oulu, often called the capital of northern Finland. Inspired by architecture and nature, the graceful and feminine earrings are lightweight and sparkle beautifully in the light.

All designs are handmade in Anu’s workshop in Oulu, with materials sourced from local producers. With a wide range of designs and colours to choose from, you will no doubt find a pair that works with every outfit in your wardrobe and for any occasion. With her designs, Anu wants to encourage others to enjoy the little things in life. “If you look and feel great, you can tackle your day more easily,” she says.

Mimo Design’s jewellery does good for the wearer but also for the community, as a part of the profit goes to charity. Every year, the founder chooses a different charity; “Children and the elderly are close to my heart and I want to support them where I can. So, for every piece of jewellery sold, I donate a portion to the chosen charity.”

Also suitable as a gift, the jewellery is available in hair salons, clothes boutiques, hotels and souvenir shops, and will soon also be available abroad. If you want to hear more about the inspiring story of Mimo Design, Anu will attend a number of events in Finland this year.

Web: www.mimodesign.fi