My Favorite Piece: Upcycled jewellery, ethically made in Finland

In the realm of sustainable fashion, the small Finnish jewellery company My Favorite Piece is a shining example of the possibilities of eco-conscious jewellery. With a focus on durability and timeless design, the beautiful earrings are meant to be cherished for years to come.

Founder Jonna Tiitinen got the idea for her jewellery brand in 2013, after dropping a bag of pistachio shells on the floor. “The hard and durable yet smooth material was just waiting for its time to shine again, just like so many other old things we store away in our cupboards,” Tiitinen says.

A year later, she founded her own company, the common thread of which would be to utilise material that would otherwise end up in the trash, modify it into jewellery, and thus continue the life of everyday materials in a new form. Painted nutshell earrings were My Favorite Piece’s first product.

After a decade, the small company has steadily grown into a popular jewellery brand, and sustainability and upcycling remain its core values. The brand’s commitment to sustainability extends to their choice of materials, whereby it breathes new life into forgotten treasures.

“I came into the fashion industry during the high time of fast fashion. To counterbalance this, I really wanted to create something that transcends fleeting trends and flimsy materials,” Tiitinen explains.

The current collection includes pieces made of leather waste as well as plastic from bottles, carefully moulded into beautiful, delicate earrings. The jewellery is meant to become a ‘favourite piece’ that the wearer will love for years to come. Tiitinen draws inspiration for her pieces from nature, vibrant colours, interesting shapes and architecture.

Circular economy is a driving force in Tiitinen’s business model, and she continues to inspire other small manufacturers in the fashion industry interested in sustainable production. “Circular economy is a strategy often attached to larger companies, but I want to set an example for smaller businesses that incorporating circular economy in manufacturing is possible and impactful on a very small scale as well,” she says.

Web: www.myfavoritepiece.com
Instagram: @myfavoritepiece_fi
Facebook: My Favorite Piece