Every year, Elled and his colleagues visit craft fairs, exhibitions and artisanship bazaars all around Sweden in the search for new designers. “This is the best way to get in touch with ‘real’ artists and crafts people,” he says. “Often they create their products at home and in very limited editions.” Nääsgränsgården hand-picks designers who are especially gifted in applying tradition to contemporary design. The products are exclusively designed for Nääsgränsgården and the designer develops complete products for the company, which are then sent for production. “In order to maintain high-quality craftsmanship with artistic design integrity, the designers create real sculptures with their own history,” Elled explains.
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