Nordic Humans of London – December 2019

Scan Magazine’s brilliant Sanna Halmekoski has hit the streets of Reykjavík to find out what the Scandinavian fashion fanatics are wearing. Cool, sleek, and full of statements, this is a little piece of Scandiland in Iceland.

Left to right: Hildur Yeoman | Arnaldur Björnsson | Heiða Jónsdóttir

Hildur Yeoman

Icelandic fashion designer @hilduryeoman

“My style depends on the season. In the winter time, I wear chunky knits with high heels. I like to find unique items from small shops and flea markets on my travels. We also have a lot of small treasures in our shop in Reykjavík. My dress and sweater are by my label Hildur Yeoman. The dress has our new print, a raven spell from the Westfjords, embroidered with a shiny thread. The shoes are from Icelandic label Kalda.”

Arnaldur Björnsson

Icelandic hotel manager in Reykjavík

“My style is classic and simple. I like to wear practical, good-quality clothes. I don’t shop very often, but when I do, I buy clothes that will last for a long time. I mainly shop in Reykjavík. My jeans are by Jack & Jones and the shoes are by Ecco.”

Left to right: Hildur Yeoman | Arnaldur Björnsson | Heiða Jónsdóttir

Heiða Jónsdóttir

Icelandic shop manager for handmade designer jewellery brand Orr @orrbykjartan

“My style is classic and minimalist, with a subtle sense of goth and fetish. I tend to wear relaxed and loose-fitting clothes, dark colours and rich textiles. I like T-shirt dresses, silver jewellery and red lipstick. I don’t shop often, but when I do, I buy vintage and good-quality items. My boots are by Gardenia Copenhagen, the jewellery is by Orr, the coat belonged to my grandmother, the trousers are a gift from a friend and the dress is by Monki.”