Nordic Humans of London – January 2020

Scan Magazine’s brilliant Sanna Halmekoski has once again hit the streets of London to find out what the Scandinavian fashion fanatics are wearing. Cool, sleek, and full of statements, this is a little piece of Scandiland in the United Kingdom.

Caroline Chalmer

Danish co-founder of @finematter

“I like to play around with textures instead of colours. I try to buy from brands that are environmentally friendly, and I buy a lot of second-hand clothes. I worked in the fashion industry for most of my career and recently launched my own jewellery platform. My jeans are by Tomorrow, the blouse is by Arket, the jacket is second hand by Isabel Marant, the shoes are by Tony Bianco, and my jewellery is from my own jewellery platform Finematter.com.”

Left to right: Caroline Chalmer | Felix Isidorsson | Sanna Järvelä

Felix Isidorsson

Swedish product designer @Isidorsson

“My style is minimalist, a mix of ‘60s and ‘70s, toned down and sleek. I like to wear earthy, natural colours and green. On a casual day, my style is quite monochrome. I buy second-hand clothes and invest in something that I know will last me quite a while. My jacket belonged to my father; it is his old motorcycle jacket. The bag is by Rains, the trousers are by Weekday, my shoes are from Portugal, the watch belonged to my grandfather, the polo sweater is by Oscar Jacobsen, and the socks are from a friend.”

Left to right: Caroline Chalmer | Felix Isidorsson | Sanna Järvelä

Sanna Järvelä

Finnish print maker @spj_jsp

“My style is subdued, clear and graphic, so I would say it’s pretty Finnish. I don’t shop much, and I try not to buy new things; I try to buy mainly used items to avoid excessive consumption. I also have a group of friends who like to give clothes to each other. My shoes are by Zara, the jacket is from eBay, the scarf is from Topshop, the jewellery is from a vintage shop, and my sunglasses are from & Other Stories.”