Scan Magazine’s brilliant Sanna Halmekoski has once again hit the streets of London to find out what the Scandinavian fashion fanatics are wearing. Cool, sleek, and full of statements, this is a little piece of Scandiland in the United Kingdom.


Riku Taneli Toivonen
Finnish product and furniture designer @rikutanelitoivonen

“My style is straightforward and hasn’t changed for several years now. I wear T-shirts, jeans and trainers, and in the winter time, I just add a jacket on top. I don’t own a lot of clothes, and I invariably wear the same shirts, the same shoes, and the same jeans. I shop online. Today, as always, my shoes are by Vans, the jeans are by H&M, my specta-cles are by Lyle & Scott, and the backpack is by Herschel.”

Left to right: Riku Taneli Toivonen | Eline Meling Henriksen | Ann Marie Sjunnesson

Eline Meling Henriksen
Norwegian Nordics regional manager for Ai-Media

“My style is minimal and practical. I often wear simple and clean colours, which I can ei-ther dress up or down with suitable accessories. I try to shop and consume less in order to support a sustainable environment. My necklace is Save The Whales jewellery, the profits of which go towards fighting plastics in the sea. My skirt is by Stradivarius, the sweater is by Mango, and the shoes are by ASOS.”

Ann Marie Sjunnesson
Swedish lifestyle blogger @swedishgirlinlondon

“My style is my own with a nod towards what is in fashion at the moment, and I like mixing old with new. Sustainability is important to me, so I try to wear sustainable brands. I also look after my clothes, so I wear them for a long time. We consume too many clothes, and we really need to think about that. My bracelet is by IRIS, the dress is by New Look, the bag is by Moretti, the watch is by MVMT, the sunglasses are by Ferragamo, and the shoes are by Hush Puppies.”


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