The Olars Ulla brand was originally set up in 1993 by Ulla Simonsson. The talented designer was born at Olarsgården, a family estate in southern Dalarna dating back to the 17th century. Here, she was raised in a farming culture with strong work ethics and a loyal community. This spirit of the traditional farming culture of working together towards a common goal remains integral to her brand, with fashionable garments instead of crops as the end result. The collection is a balanced mix of casual, rustic and stylish designs, in both muted and bold colours and patterns, with a comfortable yet feminine fit.

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