Pastillfabriken: Premium liquorice – addictively tasty

By Malin Norman | Photos: Pastillfabriken

A new generation of premium liquorice is taking the stage. Pastillfrabriken makes the tastiest liquorice, which also happens to be sugar-free, gluten-free and vegan. So, you can fully enjoy your soft, salty and addictive treat.

Founded in 2014 in Gävle, Pastillfabriken has an ambition to make sugar-free sweets with pride, heart and curiosity. Using traditional craftsmanship methods, the company produces premium liquorice for conscious candy lovers. “We make candy that feels modern yet grown up, genuine and tasty,” says Erik Vestin, CEO. “And we’re not shy, our goal is to become the most loved brand for premium sugar-free liquorice in the Nordics.”

Pastillfabriken is well on its way, with a best-selling range of pastilles that combines intense flavours and smooth textures. Part of the company’s success is listening to consumers’ preferences and inventing new irresistible flavour combinations in its lab. The flagship product, Supersalt Premium Lakrits, is a favourite in many supermarkets and boutiques around Sweden – a country where liquorice is immensely popular.

Hallon Saltlakrits is a sure hit too, perfectly balancing tangy raspberries and salty liquorice, and then covered with salmiak powder and freeze-dried Swedish raspberries. Another bold choice is Salmiak Chili Explosion – with a touch of fiery, hot chili.

Pastillfabriken: Premium liquorice – addictively tasty

New this year is Supersalt Lakrits Viol, a perfectly balanced combination of soft violet and liquorice. “Here, we’ve created a harmonious flavour experience, with an intensely salty surface and a soft core of smooth violet and premium liquorice,” says the CEO. “It’s a bit retro – salty liquorice with a twist.”

All liquorice products are free from gluten, sugar and gelatine, made from a natural resin – gum arabic – from the Acacia tree and flavoured with real raw liquorice. Naturally sweetened and surrounded by a generous layer of salmiak powder, the pastilles slowly melt on your tongue.

In addition to its liquorice range, Pastillfabriken also has sour candy, flavoured with tropical passion fruit and lime, as well as refreshing, zesty apple. ”They are unreasonably sour,” smiles Vestin. ”And, as with our liquorice, the sour candy is full of flavour.”

Pastillfabriken’s products are available at some 500 retailers around Sweden. The company is also expanding internationally, beginning with Finland, Denmark and Germany, allowing more people to experience its intense, long-lasting and utterly irresistible flavours.

Pastillfabriken: Premium liquorice – addictively tasty