There were two pharmacies in Stortorget, ‘the Big Square’, in Malmö in 1893. One of them was run by the foresighted apothecary Fritz Borg, who noticed a gap in the market for producing and selling spirits and glögg, the Swedish version of mulled wine. He founded Saturnus and started out making fizzy drink flavours and, in a way, you could say that the rest is history – except it was not quite that simple. A couple of decades later, the Swedish penchant for state control and monopolisation put a spanner in Borg’s works, and it took both innovation and determination to guarantee the company’s position as a world-class spirit producer that it still has today.
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