Don’t be fooled by teeth-shatteringly cold arctic photos of Scandinavia, because July means a blue sky and a blazing sun even in the North. This year is all about breathable, comfortable fabrics that capture the very essence of efficient yet stylish Scandinavian minimalism – linen, cotton, you name it. 

byTiMo – Cupro halterneck dress

Summer in the Nordic countries often sees daylight stretch late into the evening, if not all night, meaning that dinners, get-togethers, and parties will be taken outside. This beautiful, green Cupro halterneck dress by Norwegian brand byTiMo is light, silky and sheer with a flowy, summery silhouette. It’s perfect for anything from casual dinners to formal events, not to mention the wedding season! More than anything, the smooth viscose makes it comfortable in the simmering heat.

Cupro halterneck dress, 420 EUR

Tiger of Sweden – Maisan skirt

So far, 2024 has been the year of long, white dresses and skirts. Similar to other long skirts on the market, Tiger of Sweden’s Maisan is flowy and feminine, but its folklore-inspired look and asymmetry as well as its belt loops and drawstrings, makes it truly unique.

Maisan skirt, 349 EUR

Filippa K – asymmetric swimsuit in sunset yellow

If there’s a lake nearby, no doubt you’ll find Scandinavians lounging by the shore or playing in the water. Why not join and dip your toes in the water with Filippa K’s bright and summery asymmetrical swimsuit in sunset yellow?

Asymmetric swimsuit in sunset yellow, 1,400 SEK

ATP Atelier – Capri nappa flat sandals in black

No matter where you’re holidaying this year, make sure your shoe wear is both multifunctional and comfortable. These Capri sandals by Swedish-Italian brand ATP Atelier are handmade in Italy from Nappa soft leather, they’re fashionable and stay cool against those sizzling, sun-exposed cobblestones and sand dunes.

Capri nappa flat sandals in black, 290 EUR

Scandinavian Fashion Diary: July 2024

Marda Swimwear – Navy mid-length swim shorts

Nothing screams “timeless” like a pair of navy, mid-length swim shorts. Cool, stylish and sustainable, Marda Swimwear’s swim shorts are made from recyclable materials and are fitted with back pockets – light, soft, and functional!

Navy mid-length swim shorts, 149 USD

A Day’s March – Abu linen shirt in white

Every man needs a linen shirt, and more specifically the Abu shirt from A Day’s March. Made from 100% linen, this beautiful, casual and timeless piece is perfect for every capsule wardrobe, ideal for everything from café dates and strolls through the city, to wine nights and luxurious holidays on the French Riviera.

Abu Linen Shirt in white, 125 EUR

Varsity Headwear – Linen legacy structured cap

Varsity Headwear is a Norwegian brand that specialises in caps, so trust them to protect you from the sun this summer. Made from 100% linen, the Linen legacy structured cap is one of its bestsellers and for good reason. Breathable, lightweight, and not to mention customisable, this cap can elevate any outfit.

Linen legacy structured cap, 90 EUR

Scandinavian Fashion Diary: July 2024

Arket – linen drawstring trousers

A summer lookbook would not do without a pair of linen pants. Arket’s linen drawstring trousers have a loose and comfortable fit, with drawstring and elastics at the waist. Pair them with a white shirt for a more formal look, or if you want a more laid-back effect, knock yourself out with a boxy T-shirt.

Linen drawstring trousers, 69 EUR

Scandinavian Fashion Diary: July 2024

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